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Recommended Coursework by Job Function
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Get Started On Twitter
Welcome to the conversation. Before you dive in, let’s go over Twitter basics, your brand’s content strategy, and safety guidelines. Then the timeline is all yours!
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Twitter Basics
If you're ready to join the public conversation, there's no better place to be than Twitter! This course will walk you through setting up your Twitter account, show you how to navigate our platform, and help you establish your online presence.
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Create a Content Strategy
Building an online presence is more than just posting a Tweet. This course will help you create a well-planned content strategy that'll resonate with your target audience and maximize your potential for success on Twitter.
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Stay Safe on Twitter
Improving the health of the public conversation is a top priority for Twitter. This course will show you how we protect the public conversation with our Twitter Rules and share valuable security best practices to keep your account safe on Twitter.
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Performance Ads Specialist
Performance advertising drives your customers to take action. “Buy now,” “subscribe,” or “download app” clicks generate measurable engagement and real results. Twitter’s Performance Ads Specialist course will help you optimize placement, targeting, and...
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Video Ads Specialist
Video Ads Specialist is Twitter’s practical guide for planning and executing results-driven campaigns that connect your brand to targeted conversations and audiences. Learn to layer and leverage the storytelling power of video on Twitter to yield measu...
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Cross-Border Advertising
Twitter’s cross-border advertising tools help you reach people worldwide in just a few clicks. This course will show you how Twitter’s audience & tools can help you identify and target new markets effectively for your next big global campaign.
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Twitter for Creatives
As a creative agency, it’s essential to wow your audience regularly. This course introduces you to Twitter’s creative tools & best practices and walks you through strategies brands are using to find success through creative on Twitter.
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Ads Manager Fundamentals
Twitter’s Ads Manager is the all-in-one platform for activating campaigns on Twitter. Building your competence with Ads Manager will help take your campaigns to the next level and reach your marketing objectives. This course will teach you the essentia...
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Launch and Connect Badge
Got something new you want to share with your audience? If you want the most engaged eyes on it, there’s no better place than Twitter. Dive into Launch and Connect campaigns, so your brand can activate on what’s happening. What are the benefits of ear...
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#TwitterFlightSchool Video Badge
Integrating video into your campaign can be easy, if you have the right tools. We have everything you need to know about launching video campaigns from creating engaging content to optimizing for the timeline, all in one place.
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Performance Fundamentals Badge
Ready to launch a campaign with measurable results? Explore the basics of performance advertising and dive into Mobile App Promotion and Website Traffic Campaigns that will level up your brand.
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Get Started On Twitter
Welcome to the conversation. Before you dive in, let’s go over Twitter basics, your brand’s content strategy, and safety guidelines. Then the timeline is all yours!
If this list is too long for the page, you can scroll it left and right
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#FirstLook: Twitter Spaces
Spaces are quickly becoming the go-to platform for live audio conversations online. In this course, we'll walk you through the basics of setting up your first Twitter Space, show you how to host and moderate your Space, and also answer some Twitter Spa...
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#FirstLook: App Installs
We’ve redesigned our App Install Ads to help you deliver better performance at scale and establish a more efficient, performance-driven advertising business on Twitter. In this course, we'll introduce you to our new and improved App Install Ads and sho...
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#DeepDive: Conversion Tracking
Conversion tracking allows you to track the actions a user takes after viewing or engaging with your Twitter ads. In this course, we'll guide you through how to set up your Twitter Pixel or Conversion API so that you can measure your return on ad spend...
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Resources
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