All Activities
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Location Spotlight: One Click Closer to Your Business
Wish it was easier for customers to find your business on Twitter? Profile Spotlights can help with that. By enabling Location Spotlight, Twitter users will be able to find and interact with your business with ease. In a few quick...
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Managing Creatives
Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...
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Measurement
Custom learning path designed for Data & Analytics subject matter experts.
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Open for Business: Converting to a Twitter Professional Account
Looking to establish your business on Twitter? Converting to a Professional Account is the best way to start. Professional Accounts provide businesses, brands, and creators with access to a suite of tools to help establish their presence on Twitter. We’ll...
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Pairing Copy & Captions
Learn to craft a symbiotic relationship between tweet copy and content.
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Performance
如果你在广告代理商、品牌商处从事效果方面的工作或拥有自己的企业，我们建议你参加以下课程，了解以效果为导向投放广告方面的基础知识，以及 Twitter 独家提供的效果提升机会。你将学习效果导向型广告宣传如何帮你提高品牌投资回报率，如何在 Twitter 上投放效果导向型广告系列并取得理想成效，适用于这些方案的第一方和第三方效果衡量解决方案，以及最佳做法和真实案例。
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Performance
If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...
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Performance Ads Specialist
Performance advertising drives your customers to take action. “Buy now,” “subscribe,” or “download app” clicks generate measurable engagement and real results. Twitter’s Performance Ads Specialist course will help you optimize placement, targeting, and timing to meet your KPIs.
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Performance Ads Specialist Badge
Performance advertising drives your customers to take action. “Buy now,” “subscribe,” or “download app” clicks generate measurable engagement and real results. Twitter’s Performance Ads Specialist course will help you optimize placement, targeting, and timing to meet your KPIs.
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Performance Fundamentals
Learn the core concepts of performance advertising and the performance-based solutions that Twitter offers.
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Platform & Content Updates
Access course descriptions and platform updates for your clients.
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Providing Utility & Clarity
Learn how being clear and providing the "why" helps drive performance.
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