Custom learning path designed for all biddable media Activation subject matter experts across Social and Commerce.
Activation
Twitter Ad Fundamentals
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Advertising on Twitter
See why Twitter's audience sets it apart. Learn how Twitter's creative canvas helps you share your message effectively, and how targeting tools enable you to reach the audiences that matter most.
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Introduction to Twitter Ads Manager
The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.
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Managing Creatives
Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the Twitter Ads Manager.
Get Started With Ads Manager
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Finding your Audience
Twitter's audience is what makes it such an effective platform for advertisers. In this course, you'll explore Twitter's targeting and audience features that allow you to reach your target audiences more effectively.
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Setting up a Campaign
Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.
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Reporting Basics: Did My Campaign Meet My Objectives
Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.
Launch and Connect
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Why Twitter. Why now.
Twitter's audience is results-driven, influential, and receptive to new ideas. This course will introduce you to our global audience and show you how their leaned-in mindset can help elevate your next campaign.
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Create a Launch Campaign
Launching something new is more than just making a splash on launch day; you need to have a phased approach. In this course, you'll see how to build and activate a successful launch on Twitter.
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Create a Connect Campaign
Connecting with a moment in culture requires more than just a Tweet on the day of the event; you need a phased approach and a solid messaging strategy. In this course, you'll see how to create effective campaigns that connect with what's happening.
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Creative Best Practices for Twitter
Creative assets are one of the most critical pieces of any ad campaign. In this course, we'll walk you through some simple best practices that will help you tailor your content for Twitter's feed.
Performance Fundamentals
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Get Started with Performance Advertising
Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.
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Create a Mobile App Promotion Campaign
The mobile app ecosystem is booming, and it can be hard to stand out in the crowd. This course will walk you through the basics of creating and measuring mobile app promotions on Twitter and show you how brands are successfully using them today.
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Create a Website Click Campaign
When you need to drive consumers to your website, use a website clicks campaign. This course will show you how to create a website clicks campaign to drive online traffic, plus real-world examples from brands who are doing it well.
Creating and Executing Video Campaigns
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Twitter Video Formats
Video on Twitter is growing exponentially. In this course, you'll see how video is changing the way advertisers create content on Twitter, what types of video products Twitter offers, and how you can use those ads to share your message with the world.
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Creating Videos for Twitter
Content is king. Especially with video. In this course, you'll see why good video creative matters, how to optimize your video creative for Twitter's feed, and how Twitter's in-house teams can help you create content with thumb-stopping power.
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Launching a Twitter Video Ad Campaign
Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads and Sponsorship campaigns.
