Custom learning path designed for Data & Analytics subject matter experts.
Measurement
Performance Advertising
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#DeepDive: Conversion Tracking
Conversion tracking allows you to track the actions a user takes after viewing or engaging with your Twitter ads. In this course, we'll guide you through how to set up your Twitter Pixel or Conversion API so that you can measure your return on ad spend...
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Performance Ads Specialist Badge
Performance advertising drives your customers to take action. “Buy now,” “subscribe,” or “download app” clicks generate measurable engagement and real results. Twitter’s Performance Ads Specialist course will help you optimize placement, targeting, and...